Jose Luengo

Highly skilled Senior Art Director with 17 years of experience in the creative industry. Specialising in art direction, branding, packaging, KV, and illustration, I have a proven track record of leading cross-discipline creative teams for global brands including Premier Foods, Disney, BIC, Play Station or Universal. With a passion for elevating creative projects to new heights, I’m ready to make your vision a captivating reality 

20ten Creative - London | ART DIRECTOR

Aug 2019 - Present

• Lead Art Direction for multiple campaigns spanning FMCG, entertainment and brand partnerships, ensuring a cohesive visual direction throughout different touch points including branding, packaging, key visual generation, POS and OOH.

• Supporting the Client Services team to sell creative ideas by crafting scamps to visualise initial concepts whilst collaborating on client presentations.

• Providing Art Direction for Photo shoots by developing pre production documents and providing on-set support, ensuring the seamless execution of artistic vision.

• Advertising Campaigns: Ideate and art direct multiple FMCG partnership campaigns for accounts such as Batchelor’s, Shardwoods or Mr Kipling, in partnership with Universal,Hasbro, Activision, or Pokemon, among others.

• Packaging Design: Develop packaging solutions for BIC , on pack promotions for theFMCG industry and Art Direction of POS tool kits for Play station,

• Key visual origination: Create KV from concept generation, to photo shoot production, retouching and final delivery. Providing flexible solutions to adapt the creative across all touch points.

• Brand Guidelines and Brand Development: Create and maintain brand identities, beingthe brand guardian for notable clients such as Premier Foods, Disney, and BIC.

• Digital and Print Design: Vast knowledge of digital and print production specificationsbeing able to provide creative solutions across all different formats.

• Illustration: Professional illustration skills including different styles capable to adapt toany project’s needs; from scamps to final illustrations and storyboards..

• Communication Skills: Effectively communicate with the Clients Services team, clientswhen required and different team members to ensure project success.

• Market Trends: Stay updated on industry trends and incorporate them into designs tocreate visually compelling and effective solutions.

POWERSTATION STUDIOS - London | SENIOR LEAD DESIGNER

Nov 2017 - Aug 2019

  • Created and managed brand assets for the entertainment industry, including logos,brand guidelines, adverts, packaging, illustrations, lettering, and key visuals.
  • Specialized in the creation of illustrations and design assets for licensed products,working with renowned clients such as Disney, Mattel, Universal, Dreamworks, Netflix,Primark, Uniqlo, Blizzard-Activision, and Tetris.
  • Created packaging solutions for toys and other licensed merchandise, ensuring eye-catching designs that appeal to the target audience while maintaining brand integrity.
  • Developed key visuals and pitch presentations for clients, contributing to the successof high-profile licensed products in the entertainment industry.

SKEW - London | SENIOR DESIGNER

 Nov 2013 - Nov 2017

  • Contributing to packaging, branding, illustration, style guides, marketingcommunication, and brand guidelines for clients such as Warner Brothers, Ubisoft, BBC,ITV, Amazon Audible, among others.
  • Developed key visuals and impactful pitch presentations for clients, contributing to thesuccessful launch of high-profile licensed products in the entertainment industry.

 BATLLE GROUP - Barcelona | GRAPHIC DESIGNER & ILLUSTRATOR 

Oct 2008 - Mar 2011

• Created graphic design solutions for FMCG packaging, from concept to artwork.EGG DESIGN - Barcelona | GRAPHIC DESIGNER & ILLUSTRATOR
2007 - Oct 2008 

Achievements

  • Successfully implemented brand partnerships with Mr Kipling & Minions, Batchelor’s & Call of Duty, and Batchelor’s & Pokemon from pitch to execution.
  • Developed visual strategy and led design teams across Branding, Packaging, POS, and OOH for brand partnerships.
  • Created brand guidelines for Disney UK’s social channels, resulting in securing two additional projects for the client services team.
  • Led transformation of visual identity for established UK brands like OXO, Mr. Kipling, and Bisto through modernized art direction and new promotional assets.
  • Contributed to growth of BIC account by developing compelling tool kit assets for POS marketing and packaging solutions.
  • Developed pack design for Cadbury cakes' Mini Rolls and Cake Bars, unlocking additional investment for Premier Foods account.
  • Mentored and empowered junior designers, providing guidance, feedback, and support to help them excel in their careers.

Skills

  • Leadership
  • Line management
  • Communication and interpersonal skills
  • Project Management
  • Presentation Skills
  • Client oriented
  • Problem-Solving
  • Cross-Functional collaboration
  • Strategic thinking
  • Motivational standards
  • Innovation
  • Industry knowledge 

Specialities

  • Branding
  • Packaging
  • Illustration
  • Lettering
  • Key visual
  • Re-touching
  • Marketing
  • Advertising
  • Campaign Management
  • Digital and printproduction 

EDUCATION

- Bachelor of Arts in Design and Audiovisuals - 2004.

Comprehensive understanding of design principles andaudiovisual production techniques, as well as classicacademy disciplines as painting, drawing and sculpture.

- Specialised Course in Advertising Design - 2006.

Advanced advertising design techniques, including branding,copy writing, and marketing strategies..

- Master of Arts in Packaging and Editorial Production - 2007

Mastering the art of creating visually appealing andfunctional packaging materials for various industries.

- Master of Education - Teacher Training - 2011

Gained in-depth knowledge and practical skills in teachingmethodologies and pedagogy, preparing for a career ineducation and training.

- Specialised Course coaching for Business - 2015

Acquired expertise in coaching techniques for the businessenvironment, enabling effective leadership, communication,and personal development in professional settings. 

Skills

  • Leadership
  • Line management
  • Communication and interpersonal skills
  • Project Management
  • Presentation Skills
  • Client oriented
  • Problem-Solving
  • Cross-Functional collaboration
  • Strategic thinking
  • Motivational standards
  • Innovation
  • Industry knowledge 

Selected Clients

Using Format