Key visual development
Bringing Concepts to Life
INDUSTRIES
Entertainment
FMCG
Publishing
YEAR
2013/24
As an Art Director, a key part of my role is creating initial layouts that form the foundation of entire campaigns. This involves conceptualising effective visual expressions and communication to engage and inspire the target audience. My experience spans the FMCG, entertainment, and publishing industries, allowing me to adapt and excel in diverse creative environments.
Entertainment industry
The entertainment industry demands a dynamic and captivating approach to visual storytelling. Working on projects for renowned titles like Dune, Jurassic Park or Wizarding world, I have had the opportunity to develop key visuals that capture the essence of these beloved franchises.
Partnership Campaigns
I've worked on FMCG partnership campaigns with top entertainment brands like Pokémon, Minions, and Call of Duty, balancing both identities while ensuring a cohesive, impactful visual.
Designed for versatility, these key visuals adapt seamlessly across FSDUs, digital assets, and campaign rollouts, maintaining brand consistency and engagement.
Expanding Impact
I've also developed a series of striking visuals for OOH and digital campaigns for some of the most renowned UK brands. These campaigns required innovative and engaging design solutions to capture the attention of diverse audiences and drive significant engagement across multiple platforms.
Publishing Industry
In the publishing industry, I've created key visuals for OOH campaigns that effectively communicate each book's themes and target audience. These designs attract readers while conveying the story's core message, ensuring each campaign resonates with its audience.
These projects showcase my diverse design range and style. Whether it's FMCG visuals, entertainment promotions, or book covers, my goal is to bring the client's vision to life, connect with the audience, and achieve campaign objectives.