Packaging: Bringing Brands to Life
Crafting Captivating Packaging Solutions Across Industries
DELIVERABLES
Packaging
Branding
POS
INDUSTRIES
FMCG
Licence
Stationary
Limited edition
Promotion
YEAR
2013/24
INTRODUCTION
My journey in the packaging industry began with a passion for design and a Master's degree in Packaging and Editorial Production. Early in my career, I had the privilege of working with renowned packaging agencies in Barcelona, where I collaborated on projects for esteemed brands such as Chupa Chups, Philip Morris, Danone, and Unilever.
LICENSING
With a robust background in the licensing industry, I bring a wealth of expertise in packaging design tailored to iconic brands within the entertainment industry.
My portfolio encompasses a wide spectrum, from immersive video game franchises to cherished cartoon series. This breadth of experience has honed my skills in crafting compelling packaging solutions, particularly within the realm of toy design.
I led the rebranding of the packaging system for the Doctor Who franchise, developing cohesive solutions for licensed products, capturing the essence of the series. Additionally, I crafted packaging for the Wizarding World franchise, evoking magic and excitement while resonating with fans.
My expertise extends beyond entertainment licensing to encompass various industries, including stationery. Working for the Bic account, I led the creation of packaging solutions ranging from pen sets to limited editions for global events like the World Cup.
Whether for kids or adults, I consistently delivered innovative packaging designs that captivated consumers.
ADAPTATION AND PROMOTION
Additionally, I played a pivotal role in adapting promotional campaigns into packaging for leading brands such as Cadbury Mini Rolls, Mr Kipling, and Batchelor's as part of Premier Foods' marketing initiatives. This involved seamlessly integrating promotional messaging into pack designs and ensuring alignment with in-store POS materials and other marketing collateral.
With a wealth of experience across diverse industries and a track record of successful projects, I am well-equipped to tackle any packaging challenge and elevate brands to new heights.
