Type Craft
DELIVERABLES
Key Art
ATL
Production
Art Direction
Illustration
TEAM
Client: Disney
Agency: 20ten Creative
Creative director: James Long
Art director: Jose Luengo
YEAR
2022
Lettering and Typography
Lettering and typography are among my greatest passions. My typographical skills are evident in all my projects, whether it's bespoke typography or elegant typographic compositions.
Branding and Logo Types
I have extensive experience creating logo types for the entertainment and packaging industries. Notably, I developed the logo for Activision's 40th anniversary, showcasing my ability to craft distinctive and memorable brand identities.
Toy Branding
I have also designed logo types and branding for leading toy brands. My work in this sector combines playful creativity with strategic design, ensuring that each brand stands out in a competitive market.
Licensing
Creating typographic compositions for the licensing industry is something I truly enjoy. Over several years, I have designed for a variety of consumer products and merchandise, working with some of the biggest brands in the industry. These designs are tailored to fit the unique characteristics of each product, enhancing their appeal and marketability.
Lockups
Lockups are a crucial element of promotional campaigns, and I excel in creating stunning lockup compositions. My designs capture the essence of the promotion while clearly communicating the promotional message. This balance of creativity and clarity ensures that the promotional efforts are both visually appealing and effective.
